Jordan Burgess

Recent graduate, EF 2013 cohort

Simple drag-and-drop twitter lists

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Hello. I’ve made a thing. You can use it to organise people on Twitter into lists. I use it to separate out my actual friends from all the prolific tech bloggers and news sites. I can look at my friends list and not miss anything they tweet (if I wanted).

Check it out at ClusterLists.com.

Sure, Twitter.com does have this functionality built in, but it’s hidden behind at least five clicks. This is Drag-and-Drop Simple™. 

I made it with Meteor – a JavaScript web framework that you should be excited to use. If you’re interested in how you can look through the source code


Leaving your own company

There are a lot of topics I want to talk about and things I want to share but right now I feel constrained from doing so until I fill in for my glaring absence since my last post, five months ago.

Back then I was working on my company and excited about the promise it held. Recently, I have stopped working on it as I realised it wasn’t quite what I wanted, though the company will still continue.

It was a personal decision to leave. One which was deliberated with a lot of anguish. Leaving your own company you’ve built up, especially when it is growing real revenue and helping real customers is an incredibly difficult thing to do. But overall, I feel like I will probably have a better outcome and be happier as a result if concentrate my efforts into something else with someone else. I still have countless opportunities ahead of me.

Later, I might expand upon this to not be so damn elusive and talk about what actually happened. Maybe I can derive some life lessons for others to learn from. My attempts to do so now while the company is still a going-concern quickly become self-censored, confused and rambling.

In future I’m going to make absolutely no promises at all about what I will post except that it will be sporadic and mostly crap. Writing in public is difficult and I need to reduce my mental barriers to it.


6 Weeks into Entrepreneur First.

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My cofounder Pratik and me, basking in our post-incorporation glow.

It’s been well over two months since my promise of blogging about the highs and lows of creating a startup. So, obviously I’ve done a poor job of doing so. This is for three reasons:

  1. “No one wants to see how the sausage is made.” Apparently I’m a sausage. Or currently the mechincally recovered meat.
  2. When you’ve got a hundred things you could work on to improve your startup, personal blogging is seen as low priority.
  3. When things aren’t always going the way you hope, blogging about it is undesirable.

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A chrome extension to replace low resolution twitter avatars with a sharper retina-ready equivalent.

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Just to scratch my own minuscule itch that Twitter still looks so crap on retina displays I’ve created my very first chrome extension.

It’s super simple right now, just replaces the 48px avatars with their 73px equivalent. There are probably a few other higher resolution gains up for grabs.

— Pull requests highly welcome: https://github.com/jordn/retina-twitter


I have just graduated university and I’m going to create a business.

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Ideation session with Entrepreneur First

Oddly enough, at this point I don’t know what that company will be, what problem it will solve or even who I’m going to start it with. To get there I’m spending, at very least, the next nine months working on ideas, solving problems, and ultimately making something people want.

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Using algorithms to automate the design of optimally stiff structures

Starting with a 1200px x 600px grey beam, loaded in the centre, this automatically figures out where the best layout of the material is.

The result is fantastically similar to bone strucutres and other designs found in nature.

This video is part of my long project investigation into the compromises of using topology optimisation to design optimally stiff structures. It’s very cool!


A clean Django project running on Heroku with static files served from Amazon S3, following the 12-factor design pattern.

I got lost trying to find a guide to simply use django (a framework to help make web sites using python) on heroku (a scalable “easy” web host) as you have to serve up the static files (images, css, js etc.) elsewhere.

So here’s a project and guide to get you going, using Amazon S3 to serve the static files. All the sensitive, environment dependent settings are also removed out of the files and into environmental variables for security.


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(FCO Univas agency)

One of the best advertising campaigns of all time.


Going on holiday and wanting to feel like I wasn’t just completely avoiding revision, I found a book that amazingly manages to combine a textbook on operational management into a highly emotion thriller…

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It starts with the lead guy being a bit crap at managing his life and factory. As a result he’s teetering on the edge of having his plant closed and his wife leave him. As a reader, that’s it, you’re hooked from the start.

The book follows the miraculously path he takes to turn his life around. From a chance encounter from a wise sage (modeled entirely on the author) he slowly learns that a lot of the measurements they were using to try to improve their plant obscured what really matters. Anything that doesn’t contribute directly towards the goal (the goal is to make money) should be avoided. So throughput good, operational expense bad, inventory bad. And pacing anything to go faster than the bottlenecks, whether they’re machines, customer demand or the fat kid in a strange subplot about boy scouts walking along a path, doesn’t really help.

To be fair, the book seems to get a lot right. It hints at most ‘lean’ thinking before most factories understood such a thing existed. The story, however, is understandably pretty rubbish, and the technical content quite clumsily shoehorned in. It is notable that I do feel like I understood and retained more of the content better than had it been a standard textbook chapter. I’m now curious if there are more books out there that take this approach.

And if you want to know how it ends… **Spoiler alert**: he doesn’t lose his job, or the factory. In fact he heroically fights a broken system and wins, becoming the celebrated new divisional manager with his re-enamored wife at his side. Incredible.


I’ve been trying to think of the three books that have improved my life or my viewing of the world the most. That’s hard. I think this might be it but more accurately this is the list of the books I find myself recommending to people most often.



The Selfish Gene by Richard Dawkins

I love this book because it’s given me the quickest general explanation of how the world and ideas have come to be.

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The title comes from the idea that we should look at evolution from the genes viewpoint. Genes act “selfishly”, i.e. they “want” to propagate themselves (or more accurately their resulting characteristics enable any replicas of that gene throughout the world to prosper). What’s important is that this gene-centric viewpoint can still explain rather selfless behaviour at the organism level.

Here’s an example: in the animal kingdom it’s not unheard of for the runt of the litter to give up on life for the sake of their siblings. The individual’s point of view would expect him to struggle and compete until it’s dying days in the vain hope that he’d pass on his genes. But the genetic point of view explains that it makes sense for him give up on life - happily even! - as by doing so the survival possibilities of its siblings (whom share most his genome) are increased. Therefore any gene for ‘giving up on life if you’re probably going to die and detract resources from your siblings’-like behaviour spreads throughout the gene pool.

Anyway, that’s interesting but it’s not why I like the book so much. What’s amazing is how the gene-centric viewpoint extends to human technology and ideas. The book’s famous for constructing the word ‘meme’ which is the equivalent unit for human culture as a gene is for biological systems. So generally an idea (in the broadest sense) exists thanks to it’s ability to be passed on to others in a similarly darwinistic way as genes. Ideas battle it out with each other and the changing cultural environment and only the most capable of spreading survive. Brilliant.

So like a cactus can survive in the dessert by being watertight, or like a virus has an embedded mechanism to spread itself by exploiting sneezes, ideas can survive in just the same way. Those that exploit human fear or have an embedded spreading mechanism tend to survive better than those that don’t. This goes quite far to explain the reason certain religious ideas have remained so well and others have faded in time. Even this ‘meme’ idea has helped people think they understand the world better and therefore make them want to tell others - and as a result it’s successfully spread.

It’s a really helpful way to examine the world and it makes the big seemingly-never-changing ideas about the world understandable from an evolutionary point of view rather than some underlying strict moral law.



Influence by Robert Cialdini

I love this book because it unravels the strange behaviour of people. Explaining the subconscious effects that influence us that make us act in less than rational ways.

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Cialdini break these effects into six categories:

  • Reciprocity - essentially that we feel required to pay back a favour, regardless whether it was requested or warranted.
  • Consistency - if you’ve said you’ll do something, publicly, you’re highly unlikely to change your position else you’d appear inconsistent with your new self-image.
  • Social Proof - the world’s a complicated place so we make assumptions and act on defaults to make it more manageable. So when a new situation occurs, rather than thinking, it is less strain just to look to those similar to us for hints on what to do, leading to herd mentality.
  • Authority - we tend to obey authority figures, or even proxies for authority (fluorescent jackets and clipboards have worked for me)
  • Liking - easy to forget but obvious to state, people are more persuaded by people they like.
  • Scarcity - the fear of missing out on something can subconsciously cause us perceive it to be much more valuable.

I could probably write an entire post on how these things can change the ways you do business or sell a product. But I’ll leave that to you at this point. Read it. Read it twice. These influencing factors are so prevalent that it will really improve your insight into the world. At the very least you’ll get some fantastic stories of how people (and you) have been manipulated by marketing and the media. And by being able to recognise that, you’ll probably fall prey to it less often and start seeing ways you can use it to your advantage.



Yes Man by Danny Wallace

I love this book because without knowing it, it leads you to a better way of living.

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Compared to the previous two books this might seem like an odd addition. This book isn’t serious like the others - it’s a diary of a guy who will go on to present XFM’s breakfast show. So it might seem overly dramatic to say it can improve your life but I genuinely think it can.

I read it when I was 15, but even then I could recognise that it was all too easy to justify turning something down. A common excuse is that you’re “too busy with work” to go an do that thing.

Well, in this book Danny Wallace does ‘that thing’. He does everything. He spends an entire year saying yes to absolutely bloody everything offered to him to the point of absurdity. Every invite, every workload, every flyer. And without spoiling it he soon starts to appreciate the benefits.

I don’t believe that’s accidental that he starts seeing a much more exciting life, full of better stories and increased possibilities. I don’t want to sound new-agey about the power of positivity but if Woody Allen said that eighty percent of success is just showing up, seventy percent is just saying yes.

In many ways I followed it’s message. I said yes to things I’d been completely against before. I went to things when I was desperate for any excuse not to. And essentially, it lead to me living more. It’s said that you’ll only regret the things you don’t do and I completely agree with that.

So I highly recommend this book to everyone, and even more so if you feel stuck in a rut. And at the very least you’ll read a fantastic story that is LOL funny in places.




If you’d like more life advice you could follow me on twitter.